How Did We Increase Monthly Revenue by 60%?

While competition in online publishing is getting tougher every day, what is the most efficient approach to optimise your revenue from your existing advertising partners?

Outbrain's paid content layout on CNN

We're all aiming to get a bigger chunk of organic traffic, optimising our CTRs on what we post on social channels, and measure each channel on its own, and create a bunch of customised reports on Google Analytics.

What if you're not making the most out of your ad spaces you rent (or directly sell) on your website?

I recently wrote a piece about a project we handled for about a year. Long story short, it's a process, and you need to be patient to see effective results. It's a combination of UI iteration, testing various ad formats, ad parties, and some technical improvements at the same time.

Jump onto my post for further details.